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Business Details
28 Years
experience
Expert Hair & Spa Services in St. Louis
Salon St Louis has been a cornerstone of the St. Louis beauty community since 1998, reimagined under the leadership of Alicia Strobl in 2022. Our team of highly trained stylists, estheticians, and guest relations professionals is dedicated to delivering personalized care rooted in education, inclusivity, and artistry. We specialize in hair color, cuts, transformative facials, and relaxing massages, using premium Aveda and Ultraceuticals products that combine natural ingredients with advanced results. Our commitment to elevating client confidence extends beyond serviceswe prioritize building relationships through attentive listening and tailored solutions. Located in South Grand, we serve neighborhoods including Benton Park, Tower Grove South, and Central West End.

Our inclusive environment welcomes walk-ins and emphasizes appointment flexibility to meet individual schedules. Passionate about community, we cultivate a space where creativity and customization thrive, ensuring every client feels valued. Our team's extensive experience, ranging from artistic styling to in-salon education, positions us as trusted experts in hair and skincare. Transparency in communication and ethical service practices form the foundation of our operations. Whether clients seek everyday beauty maintenance or special occasion transformations, our goal remains consistent: to help clients look and feel their best through exceptional service and a welcoming atmosphere.
Services
Haircuts Keratin Smoothing Perms Custom Facials Massage Body Treatments Full Body Waxing Makeup Bridal Services Wedding Packages
Details
  • Year established: 1998
Highlights and features
  • We use Aveda products combining natural ingredients with advanced results.
  • Our team includes in-salon educators and Aveda ambassadors.
  • Personalized care tailored to individual lifestyle needs.
  • Skilled stylists with 2+ decades of combined industry experience.
  • Convenient location serving multiple St. Louis neighborhoods.
Associations and certifications
  • Aveda
What people say
Amazing experience Work of art Top-notch service So comfortable Best massage in city
Services
Haircuts
Precision haircuts tailored to individual face shapes and lifestyles. Our stylists use professional Aveda tools and techniques for flawless execution. Clients receive complimentary scalp massages and styling advice during appointments.
Keratin Smoothing
Transform frizzy hair with our Aveda keratin smoothing treatment. This service reduces frizz and curl for up to 12 weeks while enhancing shine and manageability. Formulated with plant-based ingredients for healthier hair.
Custom Facials
Personalized facials using Ultraceuticals products address specific skin concerns. Treatments include extractions, masks, and LED therapy to improve texture, tone, and radiance. Available for all skin types and conditions.
Massage
Relaxation and deep-tissue massages performed by licensed therapists. Sessions incorporate aromatherapy with Aveda essential oils to reduce stress and improve circulation. Available in 30, 60, or 90-minute durations.
Wedding Packages
Full-service wedding hair and makeup for bridal parties. Our team includes Aveda ambassadors and artistic stylists specializing in updos and airbrush makeup. Complimentary consultations for event scheduling and trials.
People
Alicia Strobl
Salon Owner, Stylist
Owner and lead stylist with 24+ years in the beauty industry. Reimagined Salon St Louis in 2022 to emphasize inclusivity and education. Combines artistic vision with technical expertise for transformative results.
Heather
Stylist, Educator
Certified stylist and in-salon educator offering personalized haircare solutions. Specializes in color correction and hair health diagnostics. Recognized for creating tailored styles that enhance clients' natural features.
Kristen
Esthetician, Massage Therapist
Licensed esthetician providing customized facials and waxing services. Combines advanced skincare knowledge with massage therapy to deliver holistic beauty treatments. Known for exceptional client comfort and education.
Jo
Lead Stylist
Aveda Ambassador with expertise in precision cuts and color techniques. Focuses on low-maintenance styles that grow out beautifully. Offers personalized product recommendations based on hair type and lifestyle.
Tim
Stylist
Creative stylist specializing in men's grooming and modern women's cuts. Known for efficient service without compromising detail. Maintains continuing education in the latest coloring and texturizing techniques.
Questions
What services does Salon St. Louis offer?
We provide haircuts, keratin treatments, facials, massages, waxing, and bridal services using Aveda and Ultraceuticals products. Detailed service options appear on our website.
How can I book an appointment?
Book online through our website, call (314) 771-8820, or text the same number. Virtual consultations help match clients with ideal stylists before appointments.
Are walk-ins accepted?
Yes, we welcome walk-ins when available, though appointments ensure dedicated service time. Contact us directly to check daily walk-in availability.
What makes your team different?
Our Aveda-certified stylists and in-salon educators combine technical expertise with artistic vision. We prioritize continuing education to maintain advanced industry knowledge and techniques.
Do you serve special occasion clients?
Yes, we specialize in weddings and events. Our bridal packages include hair, makeup, and trial appointments. Jessi, our wedding coordinator, manages group scheduling and timelines.
What products do you use?
We exclusively use Aveda haircare and Ultraceuticals skincare products, chosen for their plant-based formulations and visible results in hair and skin health.
Reviews (6)
Jessica Francavilla
Jun 20, 2022 Report
My rating is a combination of experiences with two stylists. One was inexperienced; my simple cut took 2x the time, and she "didn't have time" to get my cut the way I asked. The second stylist is very experienced but has poor taste IMO. He can probably execute on specific requests just fine, but I wouldn't ask for his recommendation on a style. I went for a cut before an important event abroad and he did a style that didn't complement my features or preferences. I got it re-cut while abroad.
Chaney Jewell
Jun 12, 2022 Report
The salon is in a great location and the stylists are reasonably priced. I go to Milena and she's fantastic.
Kylie Teter
May 08, 2022 Report
I love salon St. Louis. I'm always happy with the service. It's a welcoming environment. Milena is my stylist and she's great! I would highly recommend Milena and Salon St Louis!
Sharon Abels
May 03, 2022 Report
Valery cut my hair exactly how I wanted and it turned out even better than I imagined. She is so sweet and cheerful, made my experience wonderful! I will be back for regular visits with her.
John Nussbaum
Feb 25, 2022 Report
Your always greeted kindly and warmly when you go here. Kristen, the esthetician, is amazing! Very friendly, makes you very comfortable, and extremely good. She's happy to adjust things to your personal tastes rather than try to fit you into a mould, too. I've had several haircuts there, too, and they were all good. My usual stylist had to move so I'll be trying a new one here soon and I'm very optimistic.
Holly Ramos
Jan 17, 2022 Report
Such a great salon and Valerie was amazing. My hair looks better than it has in years! Booked my next appointment already!