Business Details
40 Years
experience
Your Premier Destination for Hair & Beauty Services
Since 1986, Nuovo Salon Group has redefined excellence in hair and beauty services, earning recognition as one of Salon Today's 200 Salons and repeatedly voted Best Hair Salon in Sarasota. Our team of Aveda-certified professionals combines advanced technical training with personalized care, delivering transformative experiences rooted in sustainability. As the first Aveda salon in Sarasota, we pioneered the integration of high fashion, natural products, and holistic ambiance, maintaining rigorous standards across our three locations.Our commitment to environmental stewardship is evident in our 100% pollution-free electricity, purified water systems, and comprehensive recycling initiatives. With decades of collective experience, our stylists specialize in custom color transformations, Kacey Welch Method hair extensions, and bridal services, ensuring every guest departs feeling rejuvenated and confident. Our accolades reflect our unwavering dedication to technical mastery, client satisfaction, and ethical practices that prioritize both beauty and responsibility.
Services
Hair Color
Extensions
Bridal Styling
Nails
Skin Treatments
Color Consultation
Waxing
Makeup Application
Haircuts
Special Occasion Services
Details
- Year established: 1986
Highlights and features
- Award-winning Aveda salon with 35+ years of excellence in Sarasota
- Kacey Welch Method certified specialists for luxury hair extensions
- 100% pollution-free salons powered by renewable energy
- Team receives ongoing advanced technical training in hair artistry
- Recognized in Salon Today's 200 top-performing salons nationwide
Associations and certifications
- Aveda
What people say
LOVE the way my hair turned out
Excellent stylists
Friendly staff
20 years of patronage
Beautiful clean salon
Services
Hair Color
Our Aveda-certified color specialists deliver customized hair transformations using vegan, cruelty-free formulas. From single-process color to complex balayage techniques, we offer 100% grey coverage with enhanced conditioning in 30 minutes. Advanced options include Vibrants for bold fashion colors and corrective color services requiring professional consultation. Every color treatment includes a complimentary consultation to ensure optimal results.
Kacey Welch Extensions
As Sarasota's first Kacey Welch Method-certified salon, we provide luxury hair extensions in multiple application types. Our certified stylists offer Silk Wefts, Invisible Tapes, Keratin Tips, and Clip-Ins with customizable color blending. The service includes a personalized consultation, sample viewing, and detailed maintenance guidance. Extensions are priced individually based on selected type and required length/volume.
Bridal Services
Our award-winning bridal team creates timeless hair and makeup looks for weddings and special events. Services include complimentary consultations, trial appointments, and on-site coordination. We offer complete packages for bridal parties with specialized pricing for hair, makeup, and touch-up services. On-site setups include professional lighting and refreshment arrangements for seamless event execution.
Skin Treatments
Customized skincare services address various concerns through Aveda's plant-based treatments. Options include anti-aging facials, acne solutions, and brightening therapies using advanced botanical ingredients. Our estheticians perform comprehensive skin analyses to recommend appropriate regimens. Treatments range from express 30-minute sessions to comprehensive 60-minute rejuvenation experiences.
Nail Services
Professional nail care includes classic manicures, pedicures, and long-lasting Shellac applications. Our technicians use Aveda's plant-derived formulas for chip-resistant polish and nourishing treatments. Upgrade options feature paraffin wax and specialized nail art. All services maintain strict sanitation protocols and include cuticle care and hand/foot exfoliation.
Questions
What Aveda services do you specialize in?
As the first Aveda salon in Sarasota, we offer the full range of Aveda hair color, styling, and skincare products. Our stylists specialize in Aveda's plant-based color treatments, including their latest Demi-permanent formulas.
Do you offer hair extension consultations?
Yes, we provide complimentary consultations with our Kacey Welch Method-certified stylists. During this session, you'll view hair samples, discuss application types, and receive personalized recommendations.
Are your salons environmentally friendly?
Our three locations operate on 100% renewable energy with purified water systems. We maintain strict recycling protocols and use Aveda's sustainably sourced products throughout all services.
How can I book a bridal appointment?
Contact us through our website or call (941) 684-9000 to schedule a complimentary bridal consultation. We recommend booking 6-12 months in advance for wedding services.
What hair education opportunities exist?
We offer hair model programs for select services at reduced rates. Models work with new artists under senior stylist supervision, providing quality service while developing technical skills.
Do you have multiple salon locations?
We serve Sarasota and Bradenton from three locations: The Landings, Cooper Creek, and First Street. Each location maintains identical service standards and Aveda-certification requirements.
Reviews (6)
Bobbette Chronister
Jun 12, 2022
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Milena is an exceptional stylist. I'm so happy o found her! Services: Hairstyling, Hair coloring, Haircut
Jenny Bulat
Feb 20, 2022
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Sharlene is amazing! She truly cares to make you happy and making you look perfect! Services: Hairstyling, Hair coloring, Haircut
Erika Kipreos
Feb 13, 2022
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I was going to Bri hot hair color. She is absolutely the best colorist. My hair is healthy, growing and I always get stopped about my color.
Jane Werley
Feb 03, 2022
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I always have a pleasant experience at the First St Salon. Everyone is courteous, polite and helpful. Cami has been doing my brows for years but seems to find new ways to tweak them and improve the look. Service: Eyebrow threading
Jen McGann
Jun 10, 2021
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I usually have a great experience here but I went there last week for my first haircut in over a year. I had been growing my hair out for 2.5 years and was excited for a new haircut and I was very clear about what I wanted and keeping the length. Michele decided to cut off 6-8 inches and didn't listen to the hairstyle I wanted whatsoever. My hair looked great when I left but after one wash it looks choppy and nothing like what I asked for, not to mention she decided for me that my hair was "too long." I will go back to Nuovo but will never see Michele again. Definitely not worth $75 or ruining 2 years worth of growth :
Katlyn Doyle
Dec 04, 2020
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Positive: Cleanliness, Professionalism, Punctuality, Quality, Value Sarah Owen is my stylist and she is truly amazing I call her the, "Color Queen". The salon is kept immaculate and Taylor the front desk coordinator is charming and sweet. Best salon in Sarasota. Services: Hair coloring, Highlights
