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Identity Salon Day Spa Identity Salon Day Spa
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Business Details
Luxury Hair & Beauty Services in Pullman, WA
At Identity Salon Day Spa, we have dedicated ourselves to the art of beauty and personal care for over three decades. Our journey began with fifteen years of service at our original on-campus location, followed by an additional fifteen years at our current downtown Pullman facility. Throughout this time, we have maintained an unwavering commitment to quality customer service and technical excellence. Our team specializes in corrective color and natural curly hair styling, staying at the forefront of industry trends in both colors and cuts. As a Redken Club 5th Avenue Salon, we exclusively use Redken's premium color, shampoo/conditioning, and styling products to ensure exceptional results. We offer complimentary consultations to understand your vision fully and deliver personalized outcomes.

Located at 330 E. Main Street, our luxury salon provides a convenient and welcoming environment for clients seeking top-tier hair, skincare, and waxing services. Our expertise extends beyond aestheticswe prioritize creating relaxing experiences that rejuvenate both appearance and spirit. With our extensive experience and product knowledge, we serve as trusted advisors in beauty and self-care. Our facility features convenient parking options, including the Downtown River Walk lot for extended stays. We take pride in combining technical mastery with attentive service to create memorable experiences for every client who walks through our doors.
Services
Hair Services Skin Care Waxing European Facial Corrective Color Precision Cuts Exfoliation Treatments Facial Waxing Body Waxing
Highlights and features
  • We combine 30 years of combined industry experience across two locations
  • Our stylists maintain Redken Club 5th Avenue certification
  • Free consultations ensure personalized service outcomes
  • We use professional-grade Redken and Dr. Spiller products
  • Convenient downtown Pullman location with extended parking options
Update Listing
Services
Hair Services
Our Redken-certified stylists specialize in precision cuts and color treatments tailored to individual hair types. We offer short and long hair cuts starting at $47, with optional beard trims. Corrective color services require consultation and are priced based on complexity, while our specialty highlights start at $126 for customized results.
European Facial
This 60-minute customized treatment includes cleansing, exfoliation, facial massage, and nourishing masques to improve skin texture. Using Dr. Spiller biocosmetics, we address fine lines, sun damage, and skin impurities, leaving your face refreshed and glowing. Priced at $89, it's ideal for all skin types including men.
Waxing
We provide facial and body waxing services with pricing starting at $18 for lip/chin treatments and $48 for full arm services. Brazilian waxing starts at $77 with maintenance options available. All waxing services include post-treatment care guidance to minimize irritation and maintain smooth results.
Corrective Color
Our specialists address previous color mishaps through customized corrective treatments. Prices vary based on complexity, with mandatory free consultations required before first appointments. We use Redken's professional-grade products to achieve natural-looking, damage-free color transformations.
Exfoliation Treatments
The Maximum Exfoliation Treatment uses lactic acid to reduce signs of aging and sun damage. This 60-minute service costs $99 and works similarly to glycolic peels without prescription requirements. We recommend six weekly sessions for optimal results, following an initial esthetician consultation.
Questions
What services do you offer?
We specialize in hair styling, corrective color treatments, European facials, and facial/body waxing services using professional-grade products.
Do you provide free consultations?
Yes, we offer complimentary consultations for all color services to understand your specific needs and desired outcomes.
What are your operating hours?
We're closed on Mondays and operate by appointment Tuesday through Saturday to ensure personalized service availability.
Where are you located?
Our salon is located at 330 E. Main Street in downtown Pullman, WA, with convenient parking options nearby.
What products do you use?
We primarily use Redken color and styling products, with Dr. Spiller biocosmetics for skincare treatments.
Reviews (6)
Su De
Apr 06, 2021 Report
I received waxing here and found it to be a nice, clean business located in downtown Pullman. Some things to note: - They only take cash or local checks. - During Covid, you need to enter with a mask and make appointments over the phone. Hope this helps someone.
Justin Other
Nov 09, 2019 Report
I go for the massage. Annie is a God send. Would recommend to anyone that needs a massage. She is very knowledgeable and listens to me when I tell her what hurts. 10/10 hands down she is fantastic.
Catherine B.
Oct 06, 2017 Report
Absolutely the worst brazilian I have ever had in my entire life. I get maintenance usually and it takes 15 minutes. But this was seriously my living hell. 1. Wax was way too hot and burned me. 2. Took a million years. 3. Was so overpriced I could cry. Please just do yourself a favor and go somewhere else, or just shave.honestly razor burn beats abuse. Never going back.
Sinny S.
Dec 30, 2016 Report
NICOLE IS AMAZING. Now that is out of the way, I want to say that new hair salons and new stylists make me nervous. I've had a lot of "bad experiences" in the past with unfortunate haircuts. I called the day before (Wednesday) for an appointment, because I know that Identity can be pretty booked solid, but I got an appointment the next day (Thursday) with Nicole. I didn't know what to expect but the salon totally delivered.

I explained my anxiousness with haircuts to Nicole and she was all understanding and talked me through one of the best haircuts that I've had in YEARS. Bonus, because my haircut only took up 30 minutes, a few dollars were taken off. Also, this doesn't matter too much, but the place is spotless and gorgeous inside. If you're looking for someone to cut your hair, ask for Nicole, you won't be sorry.
Kylie W.
Jan 08, 2016 Report
I only ever went to identity to get a Brazilian wax, but every time was a great experience. Stacy was very nice and always was interested in how everything was going. The staff up front were always kind and welcoming also.
Darla Ljunghag
May 29, 2015 Report
Great job with the Brazilian. Quick, painless, and very thorough. Will be back, much better experience than with my previous three wax tech's in Seattle. Much cheaper too. Thanks Staci.