Business Details
Your Premier Destination for Hair & Beauty Services in Howell, NJ
Aurelio Salon is a premier Goldwell Titanium Salon located in Howell, New Jersey, dedicated to delivering exceptional hair and beauty services. Our team of licensed cosmetologists specializes in haircuts, coloring, styling, and advanced treatments using premium products from Goldwell, KMS, Deva Curl, and Paul Mitchell. We serve clients across Monmouth and Ocean Counties, including Howell, Jackson, Freehold, Toms River, and Marlboro, offering a luxurious salon experience in a welcoming environment. Our commitment to ongoing education ensures our stylists remain at the forefront of industry trends and techniques. We provide personalized services for women, men, and bridal parties, including hair extensions, waxing, and formal event styling. With a focus on customer satisfaction, we maintain strict hygiene standards and offer flexible appointment options. Our salon features a cafe-style waiting area, a color bar, and dedicated spaces for facial and waxing treatments. We pride ourselves on using innovative products like NuFree for hair removal and GK Hair taming systems to deliver lasting results. Our team's expertise spans curly hair care, corrective coloring, and men's grooming services. We are honored to be recognized as New Jersey's Best Salon, reflecting our dedication to excellence and client-centric service.
Services
Haircuts
Coloring
Waxing
Bridal Services
Hair Extensions
Curly Hair Care
Men's Grooming
Formal Styling
Color Correction
Spa Treatments
Served areas
- Howell, Jackson, Freehold, Lakewood, Monmouth County
Highlights and features
- We are a Goldwell Titanium-certified salon with access to exclusive color lines and techniques
- Our stylists undergo continuous education to master the latest haircare innovations
- We use premium products like NuFree hair removal and GK Hair taming systems
- We offer specialized bridal services with trial appointments available
- Our team serves clients across 8 Monmouth County communities with personalized care
Associations and certifications
- Goldwell Titanium
What people say
Best Hair Salon
Exceptional Customer Experience
Premium Products
Talented Stylists
Bridal Services Excellence
Services
Hair Coloring
Our Goldwell-certified color specialists offer permanent, demi-permanent, and fashion coloring using Topchic, Colorance, and Elumen lines. We provide corrective coloring, grey blending, and custom color creation with ammonia-free options. Our color bar offers touch-ups, full-head coloring, and brow tinting services.
Hair Extensions
We offer multiple extension types including tape-ins and custom solutions for length and volume enhancement. Our stylists provide consultations to determine optimal extension types and ensure seamless integration with natural hair textures and colors.
Bridal Services
Our bridal team specializes in wedding updos, hair jewelry, and trial appointments. We offer on-site services, early salon access, and complete bridal party packages including makeup and formal styling for ceremonies and events.
Curly Hair Care
Deva Curl specialists provide sulfate-free hair care solutions for curly and wavy hair types. Services include the Deva Curl Cut, moisture treatments, and botanical-infused products to enhance natural curl patterns and reduce frizz.
Hair Removal
NuFree botanical hair removal services for full and partial body waxing. We offer facial, bikini, Brazilian, and extremity waxing with antibacterial formulas that minimize irritation and promote softer regrowth.
Questions
What hair services do you offer for special occasions?
We provide bridal updos, wedding party styling, formal event hair, and trial appointments with our specialized bridal team.
Do you offer men's grooming services?
Yes, we offer men's haircuts, beard trims, perms, straightening treatments, and discreet grey blending services.
What payment methods do you accept?
We accept Apple Pay, Visa, MasterCard, Discover, Amex, and various barter payment options.
What is your cancellation policy?
We require 48-hour notice for cancellations; late cancellations incur a 50% service fee.
Do you use professional hair products?
We feature Goldwell, KMS, Deva Curl, Paul Mitchell, and NuFree products for premium results.
Videos
Reviews (37)
Daisy R.
Jun 29, 2022
Report
Love Stephanie! I go to Stephanie for all my wax needs, facials and her recommendations on my skin care products Dermalogica. Love the entire staff
Missy J.
Mar 18, 2022
Report
Alyssa was great to work with, very friendly and attentive. She provided and explained different color/ style options, while listening to my desired outcome, bringing the look I was seeking to fruition. Thank you very much, looking forward to my next appointment! Highly recommend! Services: Gloss or Glaze, Haircut, Highlights, Hairstyling
Tom Zaabadick
Mar 14, 2022
Report
Great salon! One of the few around here that offer the GK taming treatment. I've done many keratins over the years and this one is by far my favorite. They also do customer appreciation events which are fantastic!
Lyndie Paliaga
Feb 15, 2022
Report
Steph is absolutely amazing! My first time seeing her I had the best facial ever! Today I got my eyebrows done with henna and I'm blown away by the results. I already booked my next appointment and will also be back for a facial. I am recommending her to all of my friends and family. Plus she is so sweet! Thanks again!
Kimberly J.
Feb 12, 2022
Report
Positive: Cleanliness, Professionalism, Punctuality, Value Steph March is truly the best. My wax shape and tint are perfect every time. She is also very insightful on my skincare questions and needs. She is so accommodating and I love how my brows look everytime. 10/10 Service: Body Waxing
Kerry F.
Feb 09, 2022
Report
This was my first ever Deva cut and Samantha was AMAZING! I think she must be a magician because I never knew my hair could look like this! Everyone was very welcoming too. I'll definitely be back! Kerry
Dean Reid
Jan 19, 2022
Report
Natalie answered all of my questions! She was excellent and I look forward to the appointments I have made with her. I also appreciated how when I arrived, I was instantly greeted, shown around, and had products offered in the front explained to me by the girl working the front desk(I apologize, I forget her name), but she was so friendly and helpful. I already made 3 bookings, two in relations with my hair that I'll be seeing Natalie for, and one with Stephanie(who also introduced herself during my visit) to have a facial done. I look forward to continuing my needs with this establishment!
Michelle Perez
Jan 06, 2022
Report
Alyssa was so attentive to every detail, took her time to listen and did such an excellent job. I highly recommend Alyssa, such a professional and talented stylist. I had highlights, glaze, cut, and pro bond treatment and I love it. Services: Bang trim, Gloss or Glaze, Haircut, Hair coloring, Highlights
Jessica Vasquez
Dec 22, 2021
Report
Natalie is always so creative and never disappoints. I have been going to her for over 15 years and she never ceases to amaze me. She is an expert at her craft and has helped me numerous time with guidance when I need to complete my plan for hair cuts, coloring and styling for events. Aurelio Salon is a top-notch salon with a very professional feel. Everything was great from the greeting, refreshments, hair washing experience/massage to my beauticians servicing. I will always recommend them for any and all ages, especially Natalie Ann.
Abby Deo
Dec 08, 2021
Report
I had Samantha color and cut my hair. She did exactly what I asked for and my hair came out better than I even imagined. Samantha and all the staff were professional and polite and were able to get me a last minute appointment before the holiday break. The cost was much lower than expected, as well, which is always a plus. This is the place to go!
C. V.
Jul 08, 2021
Report
Got first ever DevaCurl cut with Natalie for myself and my daughter. It was the first time I've ever left a salon in love with my hair! Most other places don't know how to cut or style curly hair. Natalie was fabulous! The salon is beautiful, tranquil, and everyone was super nice. Would highly recommend the salon and definitely Natalie to anyone with curly hair. Was totally worth it!
Diane T.
Sep 29, 2020
Report
I've been going Aurelio for several years, and have been very impressed with the services and professionalism they provide their clients. During Covid, they are taking extra precautions to protect both clients and employees. I feel completely safe going there for my hair. Kudos to Daisy and her wonderful team!
Robin M.
Jul 19, 2019
Report
I've been a customer for over 13 years. Highly recommend Dulce for cut and color, especially for curly hair. Stephanie is wonderful for waxing. The salon has always been a safe place for the LGBTQ+ community and staff are all friendly and put you at ease. Very satisfied, highly recommend.
Andrea N.
Apr 21, 2019
Report
Used to come here for a stylist I loved, but it seems like nobody good stays for long. Salon feels very outdated, the whole place needs a dire facelift, and there's bad customer service at the front desk (stood there for a while without anybody even acknowledging me). Then the milk was curdled in the coffee they gave me. Never again
Ariel S.
Apr 19, 2019
Report
Been back and forth but I finally decided to do this. Gave 2 stars instead of 1 to acknowledge the hairdressers I've had before. I don't even live in N.J. anymore but I used to wait to get my hair done when I came back to visit. Unfortunately they've now lost my business; my last haircut was so bad I had to write a review. I got this cut MONTHS ago and my hair is still so uneven that people are regularly pointing it out.
I also asked for an inch and a half off and ended up with a bob. I could tell that my person was inexperienced and even though I know nothing about hairdressing it was easy to see they kept going shorter because they were messing up. Hate to do this but y'all need to do a better job of making sure your less experienced workers are at least competent!
I also asked for an inch and a half off and ended up with a bob. I could tell that my person was inexperienced and even though I know nothing about hairdressing it was easy to see they kept going shorter because they were messing up. Hate to do this but y'all need to do a better job of making sure your less experienced workers are at least competent!
Anna Bonet
Mar 14, 2019
Report
I had a wonderful experience at Aurelio Salon. Natalie Ann is so attentive to her clients needs and provides top notch service. I am extremely happy with the end results
Elvira L.
Mar 02, 2019
Report
Stylist was 30 min late for the appointment. Front staff did not have the courtesy to inform me of the delay in service. I had to go and ask. Blow-out that took 25 min and using only a curling iron was overpriced and the job was mediocre. Always had a good experience with blowouts here but not in this case.
Jen H.
Feb 16, 2019
Report
This was one of the best blowouts (and salon experiences) I've had in years. My hairdresser, Jess, did a great job with my 2c-3b curly hair. She was really talented with smoothing out my normal frizz into a gorgeous blowout, and styled it just how I wanted it. A lot of other salons I have been to have had trouble with my hair, but it looked smooth and sleek, like it had been flat ironed. I really appreciated how Jess walked me through each product she was using, and I felt like she chose perfect ones for my hair type.
The salon itself also focuses on those special spa touches - I was greeted with a cup of tea, goodie bag, and tour of the salon, and everything felt beyond luxury. They even used hot towels when washing my hair! My one complaint about the salon is that although not outrageous, it is a little pricey. $50 for a quick split-ends trim does seem like a little much, however, for a once in a while blowout, it indefinitely worth it. All in all, if you are looking for a spa experience or a great blowout for curly hair, this is the salon (and I definitely recommend Jess).
The salon itself also focuses on those special spa touches - I was greeted with a cup of tea, goodie bag, and tour of the salon, and everything felt beyond luxury. They even used hot towels when washing my hair! My one complaint about the salon is that although not outrageous, it is a little pricey. $50 for a quick split-ends trim does seem like a little much, however, for a once in a while blowout, it indefinitely worth it. All in all, if you are looking for a spa experience or a great blowout for curly hair, this is the salon (and I definitely recommend Jess).
Zehra A.
Dec 10, 2018
Report
This place is over priced and doesn't care about keeping future costumers clearly. The girl who did my hair was very sweet and did do a good job on my hair. But since my hair use to be blonde and I went brown it faded extremely fast and I spent over $140 for my hair to be BROWN not RED in 3 washes. I was horrified. I called and asked if they could possibly fix it I just wanted it to be brown they said they would call me back and never did.
I called again and they said they would call me back AGAIN.and never did. So I decided to not give them anymore of my business and called to cancel when I said I didn't not plan on coming back because I was not happy with my hair and never got a call back she said "okay have a nice day!" and that was all! Poor costumer service for the price. I do not ever go out of my way to rate things, but if a business cannot even give simple advice on how to help a costumer they will not receive my business. Save your money and go somewhere else.
I called again and they said they would call me back AGAIN.and never did. So I decided to not give them anymore of my business and called to cancel when I said I didn't not plan on coming back because I was not happy with my hair and never got a call back she said "okay have a nice day!" and that was all! Poor costumer service for the price. I do not ever go out of my way to rate things, but if a business cannot even give simple advice on how to help a costumer they will not receive my business. Save your money and go somewhere else.
Jeni P.
Oct 20, 2018
Report
Worst salon! Employees are nasty and can't do hair! They are verbally abusive and crazy! Stay away! Any clients that would go to Aurelio do not know anything about hair. Stay away! Will filing a police report
Karen S.
Apr 09, 2018
Report
Wonderful service and competitive pricing. Relaxing scalp massage with every cut/color/hair service. Undid the mess created at another salon. Never going anywhere else
Jo M.
Oct 20, 2017
Report
Salon is very nice and well staffed. They offer a lot of rewards and special deals. The stylists are professional and do a good job. The shampoo room is very zen like and super relaxing.
Melissa F.
Feb 01, 2017
Report
The best experience and most comfortable I've ever felt at a salon! Very clean and friendly environment. They even give a tour with a goodie bag on your first visit! I just had my hair done by Jen but if she's not available I am able to go to any other very talented stylist.
Joanna Z.
Nov 06, 2016
Report
I had my first appointment with Kim for color and a cut. Just some highlights and lowlights to give some depth but really like the color. She was great. The only thing I'd say is a minus is it was pricey. But I'll be back.
Jessica N.
Aug 05, 2016
Report
I was looking for a new salon and found a Groupon for this spot. Scheduling an appointment was very simple, the staff was very helpful, and my hair came out fabulous! I definitely recommend this hair salon.
Benjamin A.
Jan 27, 2015
Report
Stopped in for a cut a few weeks ago, buzzed way too short. Hard to fix after the damage is done. First time, last time. Way overpriced for what i got. I am used to paying a set price. Too much price variation and a very rude manager. Front desk did not know what they were doing, a lot of people all very confused. Wont be back.
Melissa
Jun 12, 2011
Report
I had my first Aurelio Salon haircut/ style experience with Jessica R. yesterday and I am very happy with the everything! Jessica was very personable, gentle and considerate. She created a style that even I couldn't have envisioned for myself. She took the time she needed to provide me with the best service. The environment is very relaxing, refreshing and tidy, the scalp massage and shampoo/ conditioning treatment was excellent, refreshments and service well appreciated and highlighting as well as haircut look great (no brassy tones!) I wasn't sure about a shorter cut, but I'm very happy with it now! From front desk to finish, I am very pleased with my experience at Aurelio and will gladly return! Thank you Aurelio team! -Melissa
Anonymous
Apr 29, 2011
Report
I had a coupon for a free blow out and scalp treatment. I was given to Shelly and she was amazing! I have ALOT of hair and she was so patient and nice, and my hair came out so straight and shinny! I am definitely going back soon.
Gina
Jan 03, 2011
Report
This was my first visit and it was wonderful. I had a coupon for a free blowout and went in. I was treated like a Queen from the beginning. I never had a shampoo like this. I added on a haircut after talking with my stylist and she did a great job! Since i am on a limited budget i was concerned how much it would cost but they worked within my price range. I have already schedualed to get my color done! Oh one more thing the place is clean!
Nicole
Dec 10, 2010
Report
Daisy cut my hair and she was amazing! She sat down with me for about 10 minutes to figure out what I wanted to do with my hair (I had no idea what I wanted so I told her what I didn't want) and I have been getting so many compliments the last 2 days. She's was very detailed with the haircut. I really felt she took her time to style and flat iron my hair.
Dina who is the skin care specialist is also amazing best facial ever and she even gave me a skin care regiment that I can follow at home. This is my new salon. Thank you.
Dina who is the skin care specialist is also amazing best facial ever and she even gave me a skin care regiment that I can follow at home. This is my new salon. Thank you.
Susan
Jun 15, 2010
Report
Jasmarie took my mop of coarse frizz snd transformed it into gorgeous, soft curls! This was my first time at Aurelio and from the woman who gave me the appointment to the cashier as I left, they couldn't have been nicer. All totally professional, but warm and friendly too. Jas did wonders with my hair cutting it clean and dry to work with my curls instead of fighting them. I highly recommend Jas and this salon at less than half the price of the NYC curl diva who didn't get my hair looking anywhere near as good!
Samantha Lee
I just got home from my first experience at Aurelio Salon & Spa & I can't say enough kind words to truly express my experience!! Natalie Ann was my colorist/stylist & the salon came highly recommended by a friend whom I trust 100%!! Everyone there was very kind & helpful & Natalie Ann explained everything to me during our color correction consult. I explained what I've been dealing with, she listened & gave her input.
She wrote up everything we discussed & then explained the process of what she wanted to do again as well as quoted a price so there weren't any surprises. Prior to each step, she explained again what she was doing & why. Jen was the assistant & she was extremely helpful as well. I'm beyond pleased w/my hair & would highly recommend your salon to anyone that's looking for a salon where the colorists/stylists not only explain everything in detail but actually know how to turn a mess into beautiful hair!! Thank you so very much for this awesome experience!!
She wrote up everything we discussed & then explained the process of what she wanted to do again as well as quoted a price so there weren't any surprises. Prior to each step, she explained again what she was doing & why. Jen was the assistant & she was extremely helpful as well. I'm beyond pleased w/my hair & would highly recommend your salon to anyone that's looking for a salon where the colorists/stylists not only explain everything in detail but actually know how to turn a mess into beautiful hair!! Thank you so very much for this awesome experience!!
Donna Frezza-Miller
My daughter and I had an amazing experience at Aurelio Salon. Daisy and her staff are polite, professional, attentive and excellent stylists! Thank you Sam and Avery for helping with our total experience. Thank you Deanna for Olivias amazing low-lights! And a very special thank you to Daisy for my beautiful haircut - as always!!! We highly recommend Aurelio Salon for everything they have to offer! Love you guys!!
Jessica Vasquez
Aurelio salon is a wonderful experience. Daisy runs a successful business. You never feel like just another number. Each employee is polite an attentive. They make sure to greet you, provide you with a beverage, hang your stuff up for you, and never have you waiting long. The business is run smoothly and with much emphasis on customer satisfaction. The stylists are very educated in their field and it shows through their work.
I travel 45 mins to go to this salon and it is worth each trip. I would say no matter what you are getting done here, you will be happy with the outcome. I recommend this salon to anyone looking for a solid salon.
I travel 45 mins to go to this salon and it is worth each trip. I would say no matter what you are getting done here, you will be happy with the outcome. I recommend this salon to anyone looking for a solid salon.
Michele Ann
I keep meaning to leave a review for Natalie Rose. I had my hair colored & cut by her on July 7th and she did a great job! Color was spot on what I requested, I love it! And I'm super picky. I've gone to Lauren too and shes great as well . What I love about Aurelio is the way you keep track of the formula used to color hair so regardless of who does it, they know what to do.
Ashlynn Kira
I just wanna say thank you to the two girls that did my hair today
I forgot your names but one of them had short curly hair with glasses and the other girl had short light purple hair
You both did an amazing Job on my hair and I thank you for everything..I love my hair now.. I'm gunna be coming back here for now on lol
thank you again
I forgot your names but one of them had short curly hair with glasses and the other girl had short light purple hair
You both did an amazing Job on my hair and I thank you for everything..I love my hair now.. I'm gunna be coming back here for now on lol
thank you again
Gina Freihaut
I had the pleasure of having Jessica cut my hair today and I have to shout this sweet girl out! She was kind, thorough, knowledgeable, outgoing, took her time and did an amazing job! She gives an incredible head massage as well. I highly recommend Jessica and will definitely be back.