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Your Premier Destination for Permanent Makeup & Spa Services in Coopersburg
Always Pretty has been dedicated to redefining beauty and wellness in the Lehigh Valley and Greater Philadelphia Region since 2008. Founded on the principles of expertise and personalized care, we specialize in permanent makeup, scalp micropigmentation, and advanced waxing techniques, with Carol Cheshire, our owner and lead specialist, bringing over 15 years of transformative artistry to every client. Our award-winning services, including WATSU aquatic bodywork and ASMR Japanese Head Spa, are designed to elevate confidence through precision and innovation.

Recognized as #1 Waxers in Lehigh Valley for three consecutive years, we prioritize client comfort, safety, and satisfaction, offering tailored consultations and follow-ups to ensure lasting results. With a commitment to continuous education and industry-leading standards, we blend technical mastery with a warm, inviting atmosphere to deliver unparalleled experiences that empower our clients to feel effortlessly beautiful.
Services
Permanent Makeup Scalp Micropigmentation Brazilian Waxing WATSU Aquatic Bodywork Hair Services Wedding Packages Lice Treatment Facials Massage Therapy Eyelash Extensions
Highlights and features
  • We offer 15+ years of expertise in permanent makeup and spa therapies.
  • Our team provides personalized consultations for tailored results.
  • Award-winning waxing services recognized as #1 in Lehigh Valley.
  • We guarantee client satisfaction with follow-up adjustments.
  • Home visits available for specialized treatments like lice removal.
What people say
Exceptional permanent makeup results Professional and caring staff Award-winning waxing services Transformative ASMR head spa Reliable lice treatment solutions
Services
Permanent Makeup
Permanent Makeup enhances natural features with semi-permanent pigmentation, ideal for eyebrows, eyeliner, and lip blush. Carol Cheshires expertise ensures natural, symmetrical results tailored to facial structure. Clients benefit from reduced daily makeup application and long-lasting, smudge-proof definition.
Brazilian Waxing
Brazilian Waxing removes hair from the root for smooth, long-term results. Our specialists use hard wax to minimize discomfort and target ingrown hairs. Clients enjoy up to six weeks of hair-free skin with regular maintenance.
WATSU Aquatic Bodywork
WATSU Aquatic Bodywork combines warm water immersion with gentle stretching for deep relaxation. Performed in a private pool, this therapy alleviates stress and muscle tension. Clients report improved flexibility and emotional well-being after sessions.
ASMR Japanese Head Spa
ASMR Japanese Head Spa blends sensory sounds with scalp and hair treatments for ultimate relaxation. A 60-minute session includes essential oil application and a conditioning wash. Clients leave with rejuvenated hair and reduced stress levels.
Lice Treatment
Lice Treatment offers in-home removal services using non-toxic solutions. Trained specialists eliminate lice and nits efficiently, ensuring safety for children and families. Peace of mind comes with thorough post-treatment guidance to prevent recurrence.
People
Carol Cheshire
Owner
Carol Cheshire, owner of Always Pretty, specializes in permanent makeup and spa therapies with over 15 years of experience. Her artistic precision and client-focused approach have earned industry recognition and loyal clientele.
Questions
What services does Always Pretty Salon and Spa offer?
We specialize in permanent makeup, Brazilian waxing, WATSU aquatic bodywork, ASMR Japanese Head Spa, hair services, and lice treatment.
Do you provide consultations for permanent makeup?
Yes, we offer free consultations to discuss your desired look and ensure personalized, natural results.
Are gift certificates available?
Yes, gift certificates for any service or amount can be purchased online or by contacting us directly.
What are your operating hours?
We are open Tuesday-Friday 9:30 AM–8 PM, Saturday 10 AM–4 PM, and closed Sunday-Monday.
Do you offer home visits for treatments?
Yes, our lice treatment specialists provide in-home services for added convenience and privacy.
Videos
Reviews (5)
Morgan Lewis
May 11, 2022 Report
Got brow lamination, and lash lift and tint from Carol-they were so lovely and really knows their stuff Service: Eyebrows
K. L.
Feb 13, 2022 Report
Worse experience of my life here. Still suffering a few years later. I went in for micro scalp pigmentation and was told by Carol she knew what she was doing. I suppose I was a Guinea pig at the time because there was no way she had any experience when she did my scalp. I have massive dots on my scalp that are not micro size. I have went to many places to try and get it removed but no one can do it so I've been living with this on my scalp for some time now and it's turning bluish green in color.

If I knew this was gonna happen I would've filed a suit but it's too late now and there is stress, pain and suffering from this. She didn't even care to help me resolve this, instead she sent me to a friend who did nothing but give me a topical fading cream that didn't work. The only thing she did was refunded me my money. She should have done more to help. I have to live with these big dots on my scalp. I'm reminded every day of this nightmare and have to try and block it out of my mind.
Suzanne Benincasa
May 09, 2021 Report
Positive: Cleanliness, Professionalism, Punctuality, Quality, Value I really can't say enough about Carol' expertise! I absolutely love my new eyebrows! What a difference it makes such a big difference to my mood, every morning! I love it! Now my eyrs look great, even without make-up! Thank you, Carol, sooo much!
Kelley Jones
Apr 14, 2021 Report
I am so very happy that I met Carol she is one of a kind God sent and I for the longest time I didn't feel good about myself from the aftermath of chemo and radiartion but she gave me my spring in my step back and I just could not be more thank full!
Ekm
Mar 24, 2021 Report
I've gotten brows done by Carol (twice now), eyelashes done by Carol regularly and my wigs cut by Linda. I also just got a facial done by Carol which turned out to be a great experience. The place is clean, and Carol and Linda are always very professional and warm! If you are shy or worried about a new experience, do not hesitate to give them a try!