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Premier Hair & Beauty Salon in Purcellville, VA
Salon Alure has been a trusted name in the beauty industry for over two decades, serving clients in Loudoun County and Northern Virginia. Our team of master stylists and estheticians specializes in delivering premium hair, med-spa, and spa services tailored to individual preferences and budgets. With two elegantly designed locations in Purcellville and Lovettsville, we combine advanced technology with personalized care to create transformative beauty experiences.

Our proprietary level system ensures clients are matched with professionals who meet their specific needs, while our commitment to high-quality products and techniques guarantees exceptional results. Recognized as a multi-year 'Best of Loudoun' nominee, we pride ourselves on maintaining 5-star service standards across all treatments.
Services
Hair Services Med Spa Services Spa Services Permanent Tattoo Cosmetics Hair Extensions Hair Removal Services Wedding Hair & Makeup Skin Treatments Brow & Lash Bar Gift Card Membership
Highlights and features
  • We offer 20+ years of combined experience in luxury beauty services.
  • Our proprietary level system matches clients with perfect stylists.
  • Dual locations in Purcellville and Lovettsville for convenient access.
  • We use advanced Venus Concept technology for med-spa treatments.
  • Recognized as multi-year 'Best of Loudoun' nominee for excellence.
What people say
Expert stylists Luxurious environment Comprehensive services Consistent quality Wedding expertise
Services
Med Spa Services
Our Venus Concept system delivers non-surgical solutions for skin rejuvenation, body contouring, and permanent hair removal. Using advanced technology like Venus Versa and Hydrafacial treatments, we address aging signs, acne, and cellulite. Clients receive customized treatment plans during free consultations to ensure optimal results aligned with their beauty goals.
Hair Services
From custom color to precision cuts, our stylists provide personalized hair transformations using premium products. Services include dimensional coloring, keratin treatments, and hair extensions tailored to individual face shapes and lifestyles. Our level system ensures clients are matched with stylists fitting their specific needs and budget requirements.
Spa Services
Luxury facial treatments combine high-end products from Murad and SkinCeuticals with advanced techniques like dermaplaning and radio frequency technology. Services range from express facials to rejuvenating treatments that improve skin texture, elasticity, and overall complexion through antioxidant-rich formulas and specialized masks.
Permanent Tattoo Cosmetics
Microblading and permanent makeup services create natural-looking enhancements for eyebrows, eyeliner, and lip color. Our semi-permanent solutions use precise tattooing techniques to fill gaps, enhance features, and provide long-lasting results requiring periodic touch-ups for sustained definition.
Hair Extensions
Premium 100% Remy human hair extensions offer volume and length solutions through tape-in or clip-in methods. Our consultations ensure proper selection between remy human hair options that blend naturally with existing hair while maintaining damage-free application and easy maintenance.
Questions
What areas do you serve?
We primarily serve Loudoun County and Northern Virginia from our Purcellville and Lovettsville locations.
Do you offer wedding services?
Yes, we provide in-salon and on-site wedding hair and makeup services with expert bridal specialists.
Are consultations required for med-spa treatments?
Yes, free consultations are required to create customized treatment plans for optimal results.
What hair extension types are available?
We offer premium 100% Remy human hair tape-in and clip-in extensions for natural blending.
Do you have membership programs?
Yes, we offer gift card membership programs for exclusive benefits and online-only offers.
What payment methods are accepted?
We accept major credit cards and cash for all salon and med-spa services.
Reviews (4)
Bonnie Blankenship
May 16, 2022 Report
I lucked out when I found Olga a few years ago. I always left feeling fresh and confident. Since moving back in September of 2020, I haven't been able to find someone who could do my eyebrows as well as Olga did. Service: Waxing
Noelle Nocon
Apr 18, 2022 Report
Haven't been to a hair salon in a decade and decided to go to Salon Alure in Purcellville. My hair has always been flat and cut straight across the bottom. Harman gave me an AMAZING haircut, I showed him a few pictures of what I wanted and he was able to talk me through he his suggestions on how to layer my hair and frame my face. I was super happy with the outcome, and am so glad I found a hairstylist that works! I will definitely be coming back!
Azelin P.
Mar 16, 2022 Report
I went in for a haircut with Harman and was very anxious! I showed him some pictures and he told me the truth -- what I wanted would not look good for my face shape, so I told him to do what would! And I could not be happier with the results. Definitely go see Harman if you are looking to get your hair done in Western Loudoun!
Meghan O.
Dec 16, 2021 Report
Really torn here because I enjoyed Jessie (male) as a person, but my blowout was such a disappointment! I asked for big curls, and I got straight hair that was really frizzy. It looked ok at the salon, and then 2 hours later, it looked so frizzy and dead. I could have done a better job myself. I have an event and I'll probably have to wash my hair before it.